Recently I’ve been thinking a lot about ideas of drinking to
excess – and not simply because I was out with work colleagues on Friday night;
mainly because the
drinking studies network has a research ‘cluster’ on this topic.
The particular context for me has been ideas of
transition. There have been a
couple of articles that
caught my eye describing a shift from drinking patterns identified as
problematic to something more reasonable – specifically abstinence. The theme of both articles was to question
why drinking should somehow be seen as the norm, whereby people don’t recognise
that relaxation or fun is possible without intoxication.
What grabbed me was the statement by one of the authors that
the reason she was comfortable not drinking was that she ‘liked’ herself
sober. Initially, I tried to
suggest this was in tension with ideas of Britishness – it’s not very
British to admit you ‘like’ yourself. But
then I thought this was perhaps more personal; it’s a journey of change and
self-acceptance I haven’t been on.
And discussion of drinking – particularly this idea of
drinking to ‘excess’, whatever that might be – are often framed in these terms:
that there is a ‘better’ way of drinking (perhaps not drinking at all) that is more
sophisticated, more adult.
This isn’t just the tone of media commentary on ‘binge’
drinking and young people. It’s also the
tone of several academic commentaries on alcohol consumption. I’ve recently been reading a collection of
essays edited by Tom
Thurnell-Read, Drinking
Dilemmas, which comes out of a conference of that same drinking studies
network.
The book has many strengths (as well as a few weaknesses), which
I’ll be writing about elsewhere, but
here I just want to focus on the argument of one author: Oliver Smith. Smith argues that while we might tend to see
the ‘night-time economy’ as the domain of hedonistic 18-25s, there are many
older consumers – and perhaps an increasing number of these –who feel they can’t
(or simply don’t want to) let go of this way of spending evenings. This, he describes in the context of Slavoj Žižek’s
idea of ‘cultural infantilisation’.
My problem with this is two-fold. First, I’m not sure why some of the relevant
markers are characteristic of ‘infantilisation’. I take the point that drinking bottles of
wine after work isn’t necessarily an example of the ‘café society’ (p.183), but
equally I struggle to see how this use of alcohol (or intoxication) as a reward
is childish or teenaged.
Similarly, I’m not sure why a 1980s themed nightclub is
childish (pp.174-5). The cultural
markers (neon colours, references to Frankie Goes to Hollywood) say more about
the decade than the age of any particular consumers. And if the consumers we’re talking about were
children in the 1980s, this could be seen as the opposite of infantilisation: perhaps
they’re not struggling to rediscover or extend their childhood so much as to behave
in a way that was characteristically ‘adult’ while they were growing up.
But Smith’s core point is more fundamental than this. It is that these young (but ageing) people have
been unable to claim ‘traditional’ markers of adulthood – such as stable employment,
owning a home, or marriage – and therefore seek meaning in the night-time
economy. And this is not presented
neutrally; there is an undoubted judgement in describing ‘the birth of the
infantile narcissist’ fostered by ‘consumer capitalism’.
I struggle with the ahistorical nature of these comparisons,
which seem to owe more to a direct comparison with a generation born in the
1950s than any long-term aspects of British drinking cultures or wider social
trends. You could equally look at the centrality of ‘having a laff’
(often practical jokes at work) to Paul Willis’ young participants, who
were precisely being socialised into that modernist, class-based working culture. Home
ownership is a relatively new (realistic) aspiration for most working people,
particularly amongst the working class, who would often
live with parents even after being married.
There are plenty of examples of young (and not so young) people
struggling to carve out identities in periods of high
unemployment and full
employment.
The account from Smith reminds me more than anything of the postwar
novels of the ‘Angry Young Men’. Young
men struggling not with the accessibility of those ‘markers of adulthood’, but
their value. Using the night-time
economy as a way of achieving status (even if that means drinking contests,
falling down stairs and vomiting on well-behaved, more ‘adult’ drinkers). The narrative arc of stories such as Saturday
Night and Sunday Morning, A Kind of Loving
and Room at the Top
leads to the main character getting married (though sometimes still living at
home – or with the mother-in-law) and possibly having children – but is the
achievement of these ‘markers of adulthood’ really seen as success, or
something desirable? These aren’t happy
endings.
Smith’s concern with these drinking practices seems to be
that they are ‘almost entirely driven by the consumer economy’ (p.184) and
somehow empty of meaning – apparently lacking, as they do, the ‘gravitas’ of
workplace pranks.
And here we get to the nub of so many critiques of the
night-time economy. Calling drinking in
the night-time economy infantile narcissism is really a critique of consumerist
pleasure. But what
is better, and why? What does becoming
an ‘adult’ mean in this world of ‘consumer capitalism’? Why is this any better than remaining ‘infantile’,
if infantilism is pleasurable? As so
often, we’re back to an idea that somehow drinking ‘to excess’ is inherently
wrong, or undesirable. And as a recent
article by Toby Seddon on the
nature of ‘drugs’ makes clear, this is likely to involve stigmatising certain
groups within society, and taking a view of pleasure and fulfilment that is far
from universally accepted.
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