This week there’s been a lot of media fanfare around the ‘magic
pill’ that’s going to save thousands of ‘mild
alcoholics’. I’m not usually in
favour of putting things in quotation marks, but in this case it’s almost
obligatory because the fanfare is quite clearly over the top.
I don’t particularly want to
write about the weaknesses of this approach; that’s been done very well by Niamh Fitzgerald and Matt Field here. Also, although it’s tempting, I don’t want to
analyse all the misunderstandings behind articles such as this
by Hugh Muir in the Guardian.
What I am interested in is what the
fervour says about how public debate around alcohol and drug use is able to
sustain apparent contradictions in understanding different substances.
For the past few years – at least
five – the field of drug treatment in the UK has been grappling with the issues
of ‘medication’ and ‘recovery’. What
does it mean to ‘recover’ from a ‘substance misuse disorder’ (and what is one
of these anyway?) and what role can and should medications like methadone play
in that process?
This is the point of the much
referenced Strang Report, called, in fact, ‘Medications
in Recovery’. (Though as I said to
someone who sat on the panel – though I didn’t know at the time – that was all
a bit of a fudge anyway, since although we can all agree that ‘recovery’ is a
good thing, the word itself only begs all the crucial questions that still need
answers.)
Anyway, the upshot of this great
debate is an increased emphasis on the importance of psychosocial interventions
– or ‘talking therapies’ as they’re more commonly known – in fostering
recovery, and a concern that long-term medication doesn’t really amount to ‘full
recovery’.
To add to this feeling of moving
away from medication, the trends in drug use – and therefore need for treatment
– suggest that fewer people are using opiates like heroin, and there’s an
increase the relative importance of drugs like ‘legal highs’ (or ‘new psychoactive
substances’) that don’t fit a model of substitute prescribing in the model of
methadone for heroin – in fact they often don’t fit any model of prescribing at
all.
I’m not saying the shift in
emphasis away from methadone maintenance is right or wrong – or that the way
this has played out is the same everywhere – but the key point is there’s been
a crucial shift in emphasis in public policy debate.
This shift actually ties in quite
neatly with broader trends in medical policy so emphasise ‘social
prescribing’ rather than imagining medicines can sort everything. Of course this opens up a can of worms as to
whether it’s fair to characterise GPs as ‘pill
pushers’, but this is a definite direction of travel in primary care policy
discussions, only amplified by current concerns
around antibiotic resistance.
You might even make links to
broader public policy trends. Methadone
maintenance works on the principle that if you get rid of physical cravings for
a drug, someone won’t need it, and therefore should be well-placed to
stop using it. But behavioural economics
– which underpins the popular ‘nudge’ theory of
public policy – reminds us that we don’t necessarily act on the basis of what
we ‘need’ or what’s ‘good’ for us.
It’s in the context of this mood
of public debate that Luncbeck has emerged with Nalmefene – or Selincro, as it’s
marketed.
It’s worth noting at this point
that Nalmefene is actually an opioid antagonist, similar to Naltrexone, which
is used to treat heroin users. That is,
it blocks the receptors that give opiates like heroin their pleasurable effects
on the body. It’s precisely this sort of
intervention that opiate treatment in Britain is (arguably) moving away from.
One explanation for the fanfare,
then, is simple business logic: pharmaceutical companies see an opportunity in
the public concern about (non-dependent) drinkers, and so manufacture a relevant
product, which fits particularly well with the fact that the UK market for opioid
agonists and antagonists is likely to shrink in the coming years. A ‘pill’ that’s similar to what’s been used
for opiate treatment can now be used for alcohol treatment, just at the point
when the general feeling is that alcohol treatment services need to be expanded
(probably at the expense of drug services designed for heroin users).
I think there’s something more to
it than that, though. This isn’t just
about Lundbeck putting out a press release and there being a slow news
day. Nalmefene is genuinely more likely
to find favour than similar drugs designed for people with issues with substances
other than alcohol.
I think the fact we’re so
interested in this ‘magic pill’ at the same time as think tanks as varied as
Demos and the Centre for Social Justice talk about the importance of ‘character’ and
how drug users ‘have
a responsibility to work towards their own recovery’ to take ‘responsibility’
for their own recovery, and the Conservative Party announces the idea of ‘benefits
cards’ for those with substance misuse issues, points to a distinction made
between alcohol and other drugs.
This distinction is also infused
with a notion of class – as the idea of benefit cards makes clear. It might be worth asking whether – if the aim
of these cards is to protect families from the impact of parents diverting resources
‘to feed their destructive habits’ – the same protection should be afforded
those in families not receiving benefits.
Regardless of this policy
question, though, there is a difference in who is expected to show
self-reliance and not be medicated by the state, and who we think might benefit
from the ‘magic pill’. The latter are
drinking half a bottle of wine a night, apparently – and the very choice of
drink to illustrate the problem says something about the way it is understood.
If we think back to the idea that
the shift away from methadone maintenance might dovetail with the principles of
behavioural economics, in fact the opposite could be true: you could argue that
a pill to deal with cravings fits perfectly with the idea that we’re
weak-willed, irrational beings – we can’t be trusted to moderate our drinking
simply through reason and self-control, so we need a pill to do it for us.
The question is: who gets a magic
pill and who has to demonstrate self-reliance?
I’m not sure the answer doesn’t depend on the substance being used and
the status of the user.
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