This morning I saw a story about
breathalysers having been used in Norwich city centre to test people entering
nightclubs. I wasn’t excited or
outraged by this, just
confused. I couldn’t see how it
could be helpful. However, it’s been
bouncing around in my head, and after some helpful Twitter responses, I seem to
have come round to thinking that it might be worthwhile after all.
Most of my posts on this blog are somewhat reactive and
negative – talking about something that’s annoyed me, whether it’s Brighton’s
focus on happiness in their Public Health strategy, the
government’s decision to move substance misuse services into local authority
Public Health teams, or the
tactics of both the alcohol industry and public health campaigners. The list could go on. So it’s nice to actually write something
vaguely positive for a change – and to feel that I’ve listened and had a think
and changed my mind.
In the Norwich example, one of the points that made me
initially sceptical was that as far as I could tell (and I watched the video
through twice to try to make sure), there was no limit at which people would be
turned away. It seems more likely that
bouncers would focus on the usual techniques of judging whether someone is drunk
by their behaviour.
This raises all sorts of questions about the adequacy of
breath tests. First, there’s the claim that
they are not an accurate indication of pharmacological intoxication. Then, there’s the issue of whether a test
that measures one’s blood alcohol concentration (BAC) gives us an accurate idea
of what we might call ‘drunkenness’. Although
some
previous research (thanks Matt
Hennessey) has found a pretty decent match between BAC readings and
subjective judgements of drunkenness, it’s clear from the approach taken here
that, as entry will still be based on observed behaviour, there’s
something of a PR exercise going on here.
As I’ve been reminded several times, we shouldn’t overstate
the rationality or calculated nature of policy.
Sometimes, policymakers are as keen to be seen to be doing
something as to actually do something effective.
However, let’s assume that it’s possible there’s something
more to this initiative. Even if it only
runs for one weekend, it has still gained some press coverage and might
highlight the issue of venues serving intoxicated customers, and the
possibility of them being turned away at the front door. As James
Nicholls points out, clubs would have an interest in turning people away
not just to please the police but if it changed people’s expectations about how
much they could drink before going out while still getting into a club: the
clubs will have an interest in initiatives that reduce pre-loading and push people
to go out earlier and/or wanting more alcohol to get to their desired level of
drunkenness.*
That is, the aim is that people will change their behaviour,
seeing that they’re likely to get turned away if they arrive drunk, but I fail
to see how this is likely unless there’s a fundamental change in the
admission/serving process – which seems unlikely when bouncers are to rely on
the same tried and tested observation techniques.
Moreover, drunkenness is seen as desirable by many in the
night-time economy.** That
study that showed how observations of how drunk people seemed generally
matched BAC figures also noted that for most people knowing their BAC would be
irrelevant to their drinking levels over the rest of the night. Where it would change people’s behaviour, it
would be mostly for them to drink more (24.7% of those surveyed), rather
than less (just 3.5%).
However, it’s possible that this might reduce drinking
levels amongst those going out, as with observational assessments there’s
always the feeling that you can beat the bouncers, pretending to be more sober
than you are. People are likely to think
it’s more difficult to fool a bouncer who’s liable to breathalyse them.
So by this logic the point of breathalysing people isn’t to
actually change their immediate desires for drunkenness; it’s to push them to arrive
at the club more sober.
At the same time, this doesn’t undermine the
initiative. We know that interventions
that deal with immediate desires can in the end reshape culture as different
drinking practices just become normal.
Think of licensing restrictions originating in the First World War that seem
to have had a long influence on this country and what forms of drinking were
considered normal. And the
current context for policymaking is arguably one in which we’re more likely to
accept that people are irrational, and so changing the ‘choice
architecture’ that affects their decisions is sensible.
At first sight it would be easier if there were a clear line
of BAC that would be unacceptable, as this would reduce the opportunity for
just taking a chance with drinking beforehand, assuming that your level won’t
be too high, or the bouncer won’t check you, or you’ll be able to explain away
a high reading. However, there are
issues with this in practice. Just to
give a couple of examples, the same BAC won’t imply the same effects for all in
terms of intoxication, affecting coordination, reasoning and so forth – those things
that make it undesirable for a club to let in people who are very drunk. Second, drunkenness
is learned, social behaviour, so even the same level of strictly defined ‘intoxication’
might produce more or less problematic behaviour in different people.
So, having begun the day thinking this was a pointless PR
exercise, I’m wondering if there might be some mileage in it after all.
Thinking in this way about an idea that initially seemed
unhelpful prompted me to look again at drunk tanks. (This was also of course so I could end the
post on a typically negative note.)
‘Drunk tanks’ as I refer to them here are distinct from
triage style units that take the heat off emergency departments because,
according to the ACPO proposal,
the individual drinker pays for their confinement.
Such a scheme can have two possible aims (which may be
connected). First, to recoup the costs
associated with drunkenness. In this
sense, as
I discussed in my previous post, the responsibility for drunkenness lies almost
entirely with the individual. This
shouldn’t be taken for granted, particularly if we are in this new policymaking
world of understanding individuals as inherently irrational.
In this sense, the drunk tanks would work perfectly well if
run efficiently. However, ideas such as
a late-night levy, or (in order to capture the off-trade’s role in this issue) simply
funding these initiatives through taxation on alcoholic drinks would seem
perfectly reasonable. Such approaches
would acknowledge the role of availability of wider structures in shaping
culture and desires.
One concern of mine is the involvement of private companies,
implying the addition of a profit incentive.
Even if one accepts that an individual should pay for the cost of their
care, it’s another step to suggest that they should generate profit. Of course the argument would run that the
private company could provide the care and the profit at a cheaper rate than
the existing state institutions, but I’d be baffled as to why that couldn’t
already be done within the current system***, or why a third sector provider
wouldn’t be able to provide the same or a cheaper service than the private
sector.
However, there’s a second possible aim of the drunk tank,
and that’s to re-shape behaviour. It’s
here that I think other approaches are likely to be more effective.
The drunk tank as deterrent relies on people reacting to the
spectre of having to pay for their care by being more careful about their
behaviour. However, such attempts to
re-shape people’s decision-making are not always effective. Women in particular are frequently reminded
of the importance of safekeeping
strategies. You might think of
articles like this
or campaigns like this, this or this. However, research (not just mine) suggests that often
what is the more likely consequence is ‘safety talk’. One example in my research was a young woman who
took a fixed amount of cash out with her, and no debit or credit card, so she
couldn’t drink more than she felt was good for her. She also took out an extra tenner, hidden in
a ‘secret pocket’ so that if she lost her bag, or drank the full amount she had
with her, she’d still have the money for a cab home. Only, in practice, she knew that money was
there and her drunken self would end up spending it on alcohol and deciding to
walk home. Regularly.
This highlights Harry Sumnall’s issue with the idea of the
participants in the research cited above who said they’d drink more if they
were given a BAC reading: “at time of
interview subjects had drunk 10-16 units. I dont trust their answers”. It’s a good point: we are different when we’ve
had 10 units or so.
And that’s why I’m not sure about drunk tanks changing
behaviour. They might, as a spectre, but
we’re also very capable of explaining
away our drinking and underestimating
our risk when we’re thinking of things we like. Moreover, it’s unlikely to seem such a
frightening prospect when we’re getting out that ‘secret tenner’. At this point, we maybe do need some ‘nudging’
rather than an appeal to our rational, better natures.
If we’re serious about changing behaviour, I’d be interested
in more structural solutions – and that could include initiatives like the Late
Night Levy, even – or perhaps especially – if the costs are passed on to the
consumer. Certainly there are problems
with how this would apply if it only affects the premises that are open late at
night, ignoring the role of the off-trade; that’s one of the reasons MUP is
attractive. At the moment, though, I
remain fascinated by the
Gothenburg model of alcohol retail, largely removing the profit motive from
the trade.
*This doesn’t necessarily mean they’d be keen on a strict
definition of who they should be letting in and serving and agree with the
police. In a
2008 study, only around 60% of staff surveyed knew it was illegal to serve
drunk people alcohol, and even of those who did know, over 8% of those still
felt it was part of their job.
**There’s loads of stuff on this, but as well as my work, these two
articles
are particularly useful.
***For example, if it’s expensive because the
police/ambulance staff are overqualified for the role they’re performing, a
solution like the
Cardiff triage centre solves precisely this problem by employing people and
resources to fit the precise issue.